iGem’s Proprietary B-CORE Strategy

There is a fundamental three-step process at the core of iGem’s philosophy. This is our proprietary B-CORE™ Strategy. It was created based on many years of experience and knowledge of advertising and marketing, and is at the heart of every iGem campaigns.

These three are mutually inclusive. If any one is lacking, success will be difficult. On the other hand, if all three are invested in, success is unavoidable

1. Brand Building

“Every advertisement should be thought of as a
contribution to the brand image.” -David Ogilvy

You may have invented a better tissue, but you still ask for a Kleenex when you sneeze. No company can hope to achieve success without an identity. Branding needs to be consistent, strong, and memorable.

iGem employs only the finest talent from the print and web industries to create and develop every facet of your branding. Our all-star creative team and top-notch marketing gurus are masters of the art of building identities and brand images. Your brand not only needs to be clean, modern, artful, and creative, it needs to be indicative of what you do. From the colors and the typeface, to the lines and placement, every aspect of your advertisement should fit perfectly into the brand image

2. Communicating Your Offering

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."

--John D. Rockefeller

Once your customers and potentials know who you are, they need to know what you are offering--and how it is of value to them. Even with the best brand and finest product, success will not come unless your campaign invests in structured and well-maintained communication between your company and your customers.

With your campaign powered by marketing data from Scarborough™ Marketing Research, you will have the insight into your customers that is necessary to ensure its effectiveness. iGem’s skilled copywriters translate the facts into the fantastic. Through aggressive media buying and a strategic marketing campaign, we will ensure your message is heard by the people that matter.

3. Return On Investment

“He who invests more than his money…so will be his return…”
–iGem Productions

It is important to realize that the popular acronym ROI (return on investment) does not simply mean “profit”. ROI is a more complex calculation than simple addition or subtraction. Your advertising budget should not be thought of as an expense—rather, an investment. And since you invest “more than money,” you can expect proper advertising by iGem Productions to yield more than mere numbers on a financial statement.

iGem invests your ad-dollar wisely in a high-yield marketing campaign which is designed to produce more than it costs—both in actual revenue and perceived value in the eyes of the consumer, which is positive equity. When your target audience recognizes your brand name and can easily see the value in what you offer, the brand loyalty and competitive advantage you gain will continue to pay dividends for years to come.